Music is always the best partner of travel. To associate autumn travel experience with music, HotelClub tapped KKBOX as its music partner.
- A tailored-made brand page was set up by KKBOX for providing autumn travel tips.
- Sponsored section of “Listen With” was hosted by three KOLs from HotelClub, enabling them to interact with their fans and share their autumn travel stories and songs.
- Tickets of KKBOX mini live concert were given via a photo submission game on HotelClub Facebook.
- KKBOX was responsible for lining up the artiste Kandy and all production of the Live Show.
- Live Broadcast on KKBOX platform and HotelClub Fanpage were also available during the show time.
- HotelClub also advertised this campaign via KKBOX sponsored premium to reach a group of music lovers.
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