Music Content #

HotelClub

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Objective

Music is always the best partner of travel. To associate autumn travel experience with music, HotelClub tapped KKBOX as its music partner.


Execution

    • A tailored-made brand page was set up by KKBOX for providing autumn travel tips.
    • Sponsored section of “Listen With” was hosted by three KOLs from HotelClub, enabling them to interact with their fans and share their autumn travel stories and songs.
    • Tickets of KKBOX mini live concert were given via a photo submission game on HotelClub Facebook.
    • KKBOX was responsible for lining up the artiste Kandy and all production of the Live Show.
    • Live Broadcast on KKBOX platform and HotelClub Fanpage were also available during the show time.
    • HotelClub also advertised this campaign via KKBOX sponsored premium to reach a group of music lovers.



If you are interested in learning more about our engagement-based ad solutions, please get in touch via the following emails. 

Taiwan: ad_tw@kkbox.com | Hong Kong: ad_hk@kkbox.com | Thailand: ad_th@kkbox.com


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