Music Content #

SONY Headphones

Back

Objective

Apart from video ad format, KKBOX sponsored premium also supports interactive ad that connects brand with KKBOX users. Perfect headphones matching is the core idea of this sponsored premium made for SONY h.ear series headphones.


Execution

    • A matching game is designed for this product promotion. Once users selected the headphone color that they love most, a result page will be shown to indicate which personality and product that one belongs to. And 60mins access to KKBOX service will be granted after the mini game is completed.
    • Brand playlist and product giveaway is also included in this campaign as content collaboration to reach KKBOX paid users as extra exposure.



If you are interested in learning more about our engagement-based ad solutions, please get in touch via the following emails. 

Taiwan: ad_tw@kkbox.com | Hong Kong: ad_hk@kkbox.com | Thailand: ad_th@kkbox.com


Previous
Back to top