Hong Kong Marathon is one of the most important sports events every year. Sponsored by Standard Chartered Bank, it has come to the 20th anniversary in 2016. By partnering with KKBOX, Standard Chartered Bank hopes to drive more awareness towards its collaboration with Eason Chan – a tailored made theme song for Standard Chartered Hong Kong Marathon.
- Brand Playlist Collaboration
Apart from brand page that shared running tips to KKBOX users, different running playlists were gathered and shared by local artistes such as Endy Chow, Kandy Wong, Shiga Lin, Dear Jane, Alex Fong, Stephy Tang and Aga on their facebook and Instagram.
- Sponsored Premium
Standard Chartered also rode on sponsored premium to spread its message of “Together, we run further” by showing 4 stories of 4 runners with great belief and confidence. And a specially designed theme skin was available for download during the event.
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